Nulayer launch night 2011!!

November 30, 2011 by peterkieltyka comments

It’s hard to believe that in 2008 we were just two guys in an office the size of a broom closet in Liberty Village. Today, two offices later (but still in the village), we are a team of more than 20 creators filled with passion and big dreams.

Since we launched Crowdreel in 2009, we’ve been flying under the radar, putting our hearts and souls into two products I couldn’t be more proud to say we made. Our best work ever: Pressly and ScoreMobile.

They are the culmination of a year’s worth of hard work by the Nulayer team. Well done everyone!

Thank you to Score Media and the Toronto Star for believing and trusting our team in the midst of many unknowns. Innovation is a leap of faith.

This leads us to November 24th, the day ScoreMobile app for iPhone hit the stores. Since the day we launched, we’ve already topped 400k users, and now sitting at #1 in Canada and #2 in US for Sports! Crazy. We have lots more planned and can’t wait to continue to innovate with the good people at The Score.

The Toronto Star’s web app, the first ever tablet experience powered by Pressly, launched a few days earlier on November 14^th. So far, the most amazing result to surface is the proof we are making a difference in the way people read on the Web. Without giving up too much info, The Star increased user engagement by well over 10x. And users on all devices, from PlayBook to iPad, have been tweeting and emailing us with glowing reviews. People love the reading experience – its working!

The Star was the first step in our vision to revolutionize the way people read and discover content. As a Toronto based company, we couldn’t be more proud than to have taken that step with a great Canadian publisher.

This is just the beginning, we’re going to light it up in 2012.

Thank you to all of our friends, family and colleagues who celebrated these two major achievements with us at our Launch Night party. The next day, we roll into the office around 11am (pretty good), and Will says to me “Pete, we gotta launch more products so we can throw more parties!” …  Agreed! That’s the plan.

Also, thank you to Esther Kim for planning the party, it was a hit! And thanks to Janick Laurent for the beautiful photography.

Cheers!